When the NFL proposed the idea of creating a tool to help fans learn how to reduce their risk for cancer, we jumped at the chance to make it happen. We worked through the user experience, developed wires, and then wrote and designed The Defender – an experience where fans answer a few questions to find out how they can cut their cancer risk.

While the tool looks simple to users, building it required multiple versions of copy, a design system that allowed for skinning the experience to team colors (while still meeting accessibility requirements) and a few crafty algorithms on the backend to deliver a personalized experience.