I know what you’re thinking. What is a kajeet? It’s the name of the first pay-as-you-go mobile phone for tweens, which we launched in an online world where kids rule.

We created six adorable characters - Tallulah, Skratch, Lottie, Zeo, Kane and Obie – to launch the brand. Their heart, souls, attitude, and fabulousness went into everything –  broadcast spots, interactive games, unique ringtones, wallpapers, screen savers, games, POP displays, a full-on texting dictionary, you name it.

The original tagline Use It For Good launched the brand with a nod to using your mobile phone for fun, not for cheating on a pop quiz. Parents had a separate site where they could allot minutes to kids, track their usage and all that good stuff parents like to do.

The result? Less than a year post-launch, kajeet phones were being sold at Best Buy and Limited Too. Today? kajeet is a bonafide wireless company, still catering to kids.