The Great American Smokeout is an American Cancer Society program dating back to the 1970’s. Our mission was to help change it from a one-day event in November to a program that supports smokers in their process to quit smoking – no matter how long that takes. We created three videos based on a simple idea: quitting smoking isn’t something you need to do in one day, you just need to take that first step and start with day one.

Winner of the 2018 Cynopsis Social Good Awards for PSA Content